Course Overview

CommMA is an MFA programme that brings together Communication Design with Southeast Asian Studies. Two pathways are currently on offer.

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One is Experimental Communication Design which explores and discovers ways in which design can investigate, observe and question socio-cultural practices in Southeast Asia. The range of potential topics is vast: from mundane, everyday activities to issues of how ideologies are produced and reproduced; from commercial practices to community engagement; and from identity politics to social politics. Students are encouraged to be both critical and creative, contributing to the building of a knowledge archive for and about the region.

The other is Type Design as Research and focuses on the research and design of Southeast Asian typographies, in particular, from Cambodia, Laos, Myanmar, or Vietnam. Here students carry out research on their chosen area and design typography also in relation to Thai or Latin scripts. This pathway is offered in partnership with Cadson Demak, a leading design studio Thailand (www.cadsondemak.com). No prior experience in typography is required.

As an MFA programme, students require 36 credits in order to graduate. This can be achieved in 1 to 2 years depending on the mode of study. If a student chooses Thesis only (A1 Type 1), they may graduate within 1 year including summer term. Otherwise, the typical duration of study for CommMA is 2 years.

See below for a study plan suggested for A1 Type 2 (Thesis + Coursework).

A study plan suggested for A1 Type 2 (Thesis + Coursework)

1/1

Professional Projects 1 in Type Design as Research or Experimental Communication Design

3 credits

Practice-based Design Research Methodology

3 credits

Southeast Asia Studies for Communication Designers

3 credits

Thesis

1 credits
Total credits10

1/2

Professional Projects 2 in Type Design as Research or Experimental Communication Design

3 credits

Academic Writing on Communication Design

3 credits

Special Topics in Communication Design

3 credits

Free Elective

3 credits

Thesis

2 credits
Total credits14

2/1

Seminar in Communication Design

3 credits

Thesis

3 credits
Total credits6

2/2

Seminar in Communication Design

3 credits

Thesis

6 credits
Total credits6

CommMA Programme Learning Objective (PLOs)

  • Demonstrate critical and intellectual awareness of social and cultural issues in Southeast Asia through design practice. This includes politics, economics and the environment.
  • Engage in creative research practice in order to develop one's understanding of Communication Design as a tool, process and/or evidence of research inquiry.
  • Produce a communication design project that clearly integrates design practice with the social and cultural context of Southeast Asia.
  • Demonstrate ability to conceptualise and execute a communication design project that expresses advanced intellectual thought, creativity and techniques.
  • Articulate clearly in writing and verbally the concerns of one's individual practice in relation to the contemporary design discourse[s].
  • Present one's individual practice using the appropriate visual, organisational and auditory tools, and include considerations of target audience.
  • Recognize and engage with on-going academic and professional networks relevant to one's individual practice.

Teaching and Assessment

CommMA functions with small class-sizes and one-on-one tutorials in order to develop the individual potential of our students. Teaching and learning is project-based and concerned with bringing creative practice together with academic knowledge. All teaching is seminar-led and includes reading assignments and coursework in academic writing.

In order to graduate, all students submit a Thesis. The progress of the thesis consists of three stages. The first is the proposal of a thesis outline, in a format specified, and usually after the student has completed initial research. The second is a presentation of progress towards the thesis. And the third is a thesis defense exam.

The thesis has two parts: a form of design project with or without design works as outcome[s]; and a book formatted according to guidelines from the Chulalongkorn University Graduate School. Upon completion students must present their work to the public either through exhibition or conference.

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For prospective visit, please contact:

Tel & Fax: +662 218 4492

commma@commde.com

CommMA Chulalongkorn University,
Department of Industrial Design
Phayathai Road, Patumwan
Bangkok 10330 Thailand

© CommMA 2024

International Program in Communication Design, Faculty of Architecture, Chulalongkorn University. Phayathai Road, Patumwan Bangkok 10330 Thailand.